Google Struggles in Radio; Bid4Spots Gains Favor
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio...
View ArticleBid4Spots’ Reverse Auctions Add Cable Systems
Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer...
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